Chatter 2 from Salesforce.com Uses Social Networking

Salesforce.com on Thursday rolled out Chatter 2, the second iteration of its enterprise social-collaboration software. Chatter 2 taps into social-networking features a la Facebook, Google and Twitter to drive productivity.

Dell has deployed Chatter in its sales and marketing departments. Employees are now actively using profiles, status updates, and real-time feeds to collaborate around documents, follow people, business processes, and application data. Dell employees also use Chatter to get insight into the company’s upcoming programs, projects people, customers, cases and documents.

“Our sales and marketing programs must evolve quickly to meet customer and market demand,” said John Miles, vice president of business information organization at Dell. “With Chatter, we’re now able to quickly and easily collaborate around documents and information like sales opportunities and marketing campaign leads. Salesforce Chatter helps us to be more responsive to customer needs and opportunities.”

Chatter 2.0

Dell isn’t the only success story. Since launching Chatter three months ago, more than 20,000 companies, including Hitachi, Misys, Reed Exhibitions, and SoftBank have deployed the software. Salesforce.com CEO Marc Benioff said this is “proof that the feed is the new desktop.”

With Chatter 2, Salesforce.com re-architected its apps to use the social, mobile and real-time capabilities of Chatter. New features include Filters, Topics, Recommendations, Desktop, Analytics and Files.

Chatter Filters filters the Chatter Feed by groups, people and records. Chatter Topics lets users associate their updates with other posts and comments on the same topic by using a hash tag. Combined with Chatter Search, employees can find updates and comments that match any Chatter topic.

With Chatter Recommendations, employees receive automatic suggestions of colleagues to follow and groups to join, while Chatter Desktop allows employees to post updates, comments, files and links without opening a web browser, and displays pop-up alerts to instantly notify employees of important updates. Chatter 2 also offers analytics,…

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Tags: Chatter, From, Networking, Salesforce.com, Social, Uses

This entry was posted on Thursday, September 23rd, 2010 at 11:19 am and is filed under More Science/Tech News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.