Salesforce Conference Pushes ‘Social Enterprise’
Saturday, August 27th, 2011Is your company a “social enterprise”? That’s the central vision and theme of Dreamforce 2011, an annual event produced by CRM leader Salesforce.com.
Dreamforce 2011, which opens Tuesday, August 30th, at the Moscone Convention Center in San Francisco, will be keynoted by Salesforce.com Chairman and CEO Marc Benioff. The always colorful chairman will further define his company’s view of how social media, business processes, and business tools are melding into social enterprises.
‘Social Road Map’
In a statement that previews Benioff’s vision, Salesforce talks about how companies are completely changing the way they communicate and share information with customers and employees in the cloud — transforming themselves into social enterprises. This transformation, the company said, needs to leverage social media as well as mobile and open cloud computing.
The conference will feature 475 sessions and roughly 700 speakers. Helping to ensure that “social” still means partying, Dreamforce promises an evening performance by Metallica, plus an after party by musician and pop entrepreneur will.i.am.
A look at Salesforce’s major platform and application services shows how social media have affected its offerings, with social-media monitoring, analysis and engagement. There’s Salesforce Chatter, a private social network for businesses, the Sales Cloud for contact management and sales force automation, the Service Cloud for customer service and support, Radian 6 for social-media monitoring and engagement, and Herkoku for building social and mobile apps in Ruby.
Key sessions at Dreamforce 2011 emphasize the social-enterprise theme. Set the Social Road Map for Your Company is the title of one. Others include Mobile Marketing: Stay Engaged Wherever You Are, Building Your Social Strategy: Prioritizing for Scale, and The Science of Social Media: Engineering Contagious Ideas.
‘Heading in That Direction’
Laura DiDio, an analyst with industry research firm Information Technology Intelligence Corp., said the need to become a social enterprise “doesn’t apply to every enterprise…
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